![]() I want to be known for the body of work of my career. "I want to be a role model, not a runway model. What do fans miss out on when an athlete focuses his or her brand on their sport.If that happens because of what I am doing on the field, great. Of course I want to be recognized for being a world-class player, but when I wake up every day it's not my goal to figure out how to become a bigger celebrity or have more Twitter followers. It's the only brand I have any interest in. "You hear a lot these days about brand building and image-crafting. There's too much action during the game to give it a fair shot. The purpose of this posting to share a few themes and quotes from her book for you to debate and share-before or after the games. All the more reason for young athletes, coaches and parents to read, reflect and discuss. There is much to celebrate and just as much to hold in concern. ![]() ![]() Learning more about the fierce competitor, demanding teammate, and reliable leader in this tell-all wasn't always easy. ![]()
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